The past two months, my life has been all about one word: Metromix.
Metromix is an entertainment-based website that features the things to do, places to be for the 18- to 34-year-old childless crowd. (It also appeals to the parent who occasionally gets out of the house for date night, or to the 40-year-old living as if he's 30.) The backbone of the site is a comprehensive venues and events database. We already had a rich events database, but we had to beef up our venues to include capsules, photos, and details such as whether the venue is fun and flirty or trendy and upscale. In order to launch, we had to have 3,000 detailed venues. And we were given five weeks to collect the data. It wasn't pretty.
But the end result is. Check it out: detroit.metromix.com. There are eight or nine other Metromix sites, which were started by the Tribune Company nearly 10 years ago. The Chicago version is immensely popular. Gannett and Tribune have entered an agreement to launch several sites this year, and Detroit was the first site in this venture.
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